Saturday, May 21, 2011


I have dedicated my summer to an internship in Advertising. It's a mad industry that makes a lot of money, pays very little to its employees and wastes a lot of paper. If you are environmentally conscious, this job is not for you. If you are a tree, stay away from advertising. If you are a paper-eater, you will find an all-you-can-eat buffet here. However, it also churns out some interesting content which deems everything else acceptable.

There are many levels/ departments that an idea travels through before it finally becomes an ad. You need a servicing guy to deal with the client, a creative guy to come up with the idea and an art guy to execute it. You need these guys to come together and believe in an idea for the final ad to be produced. Only, this never happens and you spend days just disagreeing with each other and calling the client by a name that rhymes with 'Pidiyot'

Now if anything goes wrong, a lot of people take part in the blame game before someone finally ends up crying and blowing loudly into an unwashed handkerchief. Someone blames someone for misunderstanding the brief. That someone blames someone else for having a bad idea. That someone blames his grandmother's cat for confusing him. Someone goes and kills the grandmother's cat. Then someone else says that someone wasn't clear. Someone says someone didn't do his job right. Finally, someone gets yelled at. This someone is usually the servicing guy.

I work for servicing. Sigh.


mehernaz said...


Praveen said...

got to iblog through divya's blog..your short stories just wouldn't let me change tabs. . beautifully written :)

Abhishek said...

I thought you were a model or something.

Raveena said...

@ Praveen - I am not entirely sure who Divya is, none the less, thank you! :)

@Abhishek - I am a model. A model of awesomeness! :D